Introduction To Influencer Marketing

Or log in to access your purchased courses

This course aims to give marketer's insights and learnings into best practices of effectively collaborating with influencers, explaining what works and what doesn’t.

Modules

Module 1

Introduction to Influencer Marketing

Lessons

01: The History of Influencer Marketing Free Preview
02: Influencer Marketing Compared to Other Forms of Digital Marketing
03: A Lesson In Influence
04: An Introduction to Influencer Marketing Strategy
05: How To Spot an Influencer and The Metrics That Matter
06: What Types of Influencers To Use and When

Module 2

Understanding the value of Influencer Marketing

Lessons

07: Shared Value – A Sustainable Approach to Influencer Relationships
08: The Value of Collaboration, Creation and Community
09: B2B – The Influencer Approach
10: The Inside Track on Defining Your Audience
11: How To Budget for Influencer Marketing
12: Social Networks and Their Differing Strengths and Weaknesses
Case Studies: The Influencer Marketing Compilation Free Preview

Module 3

The various types of Influencer Marketing and when to use which

Lessons

13: How to Drive Awareness with Influencers
14: How to Generate More Engagement with Influencers
15: Using Influencers for Market Research – A Comprehensive Guide
16: E-Commerce and Influencers – A Guide to More Revenue
17: Event Marketing with Influencers
18: Employee Advocacy and Brand Advocates
19: Raising Awareness for a Cause

Module 4

The practical side: How to actually do it

Lessons

20: The Practicals of “Opt-In” Influencers
21: How to Collaborate with Influencers in Practice
22: Mass Briefing – The Smart Marketer’s Secret Weapon
23: Reporting – Measuring Influencer Performance
24: Products Perfect for Brands and Agencies
25: Win Large Scale Influencer Campaigns