01: The History of Influencer Marketing(Preview)
In this lesson we will define Influencer Marketing, look at some of the reasons it works so well and what we can expect from it in the future.
Module 1
Introduction to Influencer Marketing
02: Influencer Marketing Compared to Other Forms of Digital Marketing
In this lesson we look at Display Media, Paid Search and Social Media to see just how Influencer Marketing fits into the wider Digital Advertising ecosystem.
03: A Lesson In Influence
This lesson takes a closer look at what it means to be an influencer, whether as a business, an organization or as an individual.
04: An Introduction to Influencer Marketing Strategy
This short lesson covers the basics of strategy building, it includes everything from identifying and understanding brand needs to reporting on campaigns once done.
05: How To Spot an Influencer and The Metrics That Matter
This lesson looks at the variations in Content and Audience across the main types of Influencers, highlighting what each of them does best, and where they can be found.
06: What Types of Influencers To Use and When
In this lesson we take a look at the goals of an Influencer campaign, which should determine the type of Influencers that the brand collaborates with.