05: How To Spot an Influencer and The Metrics That Matter
This lesson looks at the variations in Content and Audience across the main types of Influencers, highlighting what each of them does best, and where they can be found.
10: The Inside Track on Defining Your Audience
When considering an Influencer strategy, defining the brand’s audience is easily the most vital element to get right. In this lesson, we take a look at how and why knowing your audience pays off.
12: Social Networks and Their Differing Strengths and Weaknesses
In this lesson, we will look at the many different social networks out there and learn about how and where to focus our marketing efforts when it comes to working with Influencers.