This lesson takes a closer look at what it means to be an influencer, whether as a business, an organization or as an individual.
This section is specifically about the inventory of influencers, what it means by the influencers having "opted-in", and the easiest ways for a brand to get the information needed on influencers before enquiring.
Collaborating with influencers is really the meat and potatoes to all the planning and strategizing that happens before. But what does the actual process look like and how do you use automation tools like Webfluential to facilitate the collaboration?
If a brand needs great ideas, and a sense of which influencers are keen on getting involved on a campaign, Webfluential’s Briefs product will be very useful.
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