10: The Inside Track on Defining Your Audience
When considering an Influencer strategy, defining the brand’s audience is easily the most vital element to get right. In this lesson, we take a look at how and why knowing your audience pays off.
12: Social Networks and Their Differing Strengths and Weaknesses
In this lesson, we will look at the many different social networks out there and learn about how and where to focus our marketing efforts when it comes to working with Influencers.
14: How to Generate More Engagement with Influencers
In this lesson we look at the who, where, what, how and why of generating more engagement.
20: The Practicals of “Opt-In” Influencers
This section is specifically about the inventory of influencers, what it means by the influencers having "opted-in", and the easiest ways for a brand to get the information needed on influencers before enquiring.