Lesson Tag: Targeting

10: The Inside Track on Defining Your Audience

Length: 40 minutesComplexity: Hard

When considering an Influencer strategy, defining the brand’s audience is easily the most vital element to get right. In this lesson, we take a look at how and why knowing your audience pays off.

20: The Practicals of “Opt-In” Influencers

Length: 45 minutesComplexity: Standard

This section is specifically about the inventory of influencers, what it means by the influencers having "opted-in", and the easiest ways for a brand to get the information needed on influencers before enquiring.