In this lesson we will define Influencer Marketing, look at some of the reasons it works so well and what we can expect from it in the future.
Introduction to Influencer Marketing
In this lesson we look at Display Media, Paid Search and Social Media to see just how Influencer Marketing fits into the wider Digital Advertising ecosystem.
This lesson takes a closer look at what it means to be an influencer, whether as a business, an organization or as an individual.
This short lesson covers the basics of strategy building, it includes everything from identifying and understanding brand needs to reporting on campaigns once done.
This lesson looks at the variations in Content and Audience across the main types of Influencers, highlighting what each of them does best, and where they can be found.
In this lesson we take a look at the goals of an Influencer campaign, which should determine the type of Influencers that the brand collaborates with.