Module: Module 2

Module 2

Understanding the value of Influencer Marketing

08: The Value of Collaboration, Creation and Community

Length: 40 minutesComplexity: Standard

This lesson discusses how collaborating on content creation can build a community where brands are able to cut through the noise and develop sustainable relationships with their target audience.

09: B2B – The Influencer Approach

Length: 45 minutesComplexity: Standard

Business to business marketing is still a conundrum when it comes to collaborating with influencers. In this lesson we look at how influencers can play a role in stimulating interest from a business in a brand or service.

10: The Inside Track on Defining Your Audience

Length: 40 minutesComplexity: Hard

When considering an Influencer strategy, defining the brand’s audience is easily the most vital element to get right. In this lesson, we take a look at how and why knowing your audience pays off.

Back to: Introduction To Influencer Marketing