In this lesson, we look at how to strike a balance and create shared value between the three primary stakeholders of any Influencer campaign: the Brand, the Influencer, and the Audience.
Understanding the value of Influencer Marketing
This lesson discusses how collaborating on content creation can build a community where brands are able to cut through the noise and develop sustainable relationships with their target audience.
Business to business marketing is still a conundrum when it comes to collaborating with influencers. In this lesson we look at how influencers can play a role in stimulating interest from a business in a brand or service.
When considering an Influencer strategy, defining the brand’s audience is easily the most vital element to get right. In this lesson, we take a look at how and why knowing your audience pays off.
This lesson covers the tricky but essential details of of budgeting for effective Influencer Marketing campaigns.
In this lesson, we will look at the many different social networks out there and learn about how and where to focus our marketing efforts when it comes to working with Influencers.
Here we take a look at some examples of influencer marketing campaigns that have been completed in different industries.