Description

Storytelling is a medium for engaging and sharing. It’s personal, co-creative and uniquely human. Influencer Marketing, at its core, is a form of storytelling in an online setting. Often marketers hesitate ahead of getting started with a strategy, campaign execution or consideration of this highly effective marketing channel: Influencer Marketing

This course aims to help change that by giving marketer’s insights and learnings into best practices of effectively collaborating with influencers. Explaining what works and what doesn’t.