In many instances, the advocates are in very obvious places and easy to source. Through simple tracking of conversation online, marketers will be able to dig up advocates who promote and defend your brand, without pay. The second easiest place to find them, is in your workforce, because people trust employees even more than they trust the spoken word of the CEO.

n many ways, influencer marketing and charities are a perfect fit. Where NPO's and charities often operate on a shoestring budget they still require a great deal of awareness from the general public to succeed in their objectives. It could be said that in many ways the only objective of charities is to raise awareness.